Our new class (which I’m teaching with Diane, because she is a woman who knows how to blog!), is about that, the process of figuring out what you want from your blog, what your people want from it, and then creating a plan for it. Instead of numbers, you focus on reaction – What brings in your best customers? What helps them move towards you (and your products?) When you pay attention to what your customers want, and what you want to communicate, you may even find you don’t need or want a blog. [...]
And what we came to realize is that To Blog Or Not To Blog is not the question. The question is: How do you make a blog (or ANY marketing) work for you, your goals and your people? Where’s the balance between what you want to say and what your people want to read? We each have our own ways of answering this, but we found we shared a little system. A system that anyone can apply to any business, to make their blog (or their emails, or their twitter stream) balanced and in congruence with the rest of their business. [...]
Making your yearly wrap-up FUN can be as simple as setting some intentions before you get started – what do you want to learn? What information do you need to make the New Year awesome? [...]
As long as you think of Wal-mart as the competition, you’ll spend your time explaining how you’re better than them. But that’s a waste of time. [...]
Free guide to planning your holiday [...]
I’m super happy to be talking about growing your craftybiz with multiple stream of income over on the (new!) CraftyPod 2.0. You can preview it below, or click “buy” to listen to the whole thing (it’s free!) Diane does a great job of getting to the heart of the issue: how do you fit it [...] [...]
Right People changed my business and changed my life…are you working with your Right People? [...]
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Hi! I'm Tara!
I believe that your craftybiz is an entire world for you to explore.
By engaging with the adventure, by exploring your own world, we build the business that works for you.
I create tools + spaces to support your explorations.
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